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Google Analytics


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Google Analytics plus Search Console

Google Analytics is a web analytics service provided by Google that enables website owners to track and analyze their website traffic. It allows users to gain valuable insights into their audience, understand user behavior, and measure the effectiveness of their marketing efforts. Google Analytics provides a wide range of data and metrics, including the number of visitors, their demographics, traffic sources, page views, bounce rates, conversion rates, and much more.

With Google Analytics, website owners can set up customized reports, track specific goals or conversions, and monitor the performance of their campaigns. The service offers a user-friendly interface, making it accessible for both beginners and advanced users. It provides a comprehensive set of tools and features that allow businesses to optimize their websites and marketing strategies based on data-driven insights.

To use Google Analytics, website owners need to set up an account and install a tracking code on their website. The tracking code collects data about website visitors and sends it to the Google Analytics platform, where it is processed and presented in the form of reports and visualizations. Users can access their analytics data through the Google Analytics website or mobile app.

Google Search Console

Google Search Console is a web service provided by Google that allows webmasters to monitor and optimize the visibility of their websites in Google Search results. Formerly known as Google Webmaster Tools, it offers various tools and reports to help website owners understand how their site is performing on Google Search. With Search Console, webmasters can check the indexing status of their website, analyze search queries that drive traffic to their site, identify crawling errors, and optimize their site’s presence in search results.

Using Google Search Console, webmasters can gain valuable insights into their website’s performance. They can view data on search impressions, click-through rates, and average positions of their pages in search results. This information helps them understand how their site is performing and make informed decisions to improve their visibility and SEO strategy. Additionally, Search Console provides tools for submitting sitemaps, identifying and fixing issues with mobile usability, monitoring backlinks, and more.

These services are implemented using a plugin that has a dashboard right on the backend of the website.