What are keywords and how to set them

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Keywords are structured repetiton in special order. Learn to Set up your keywords for SEO success

Keywords are essentially words or phrases that people type into search engines to find information. They act as a bridge between what users are looking for and the content you create.

Keywords are structured repetiton in special order. Learn to Set up your keywords for SEO success in natural language

Example of keywords in a new page

You notice from Google Search that pink diamond rings are getting a lot of impressions- you have some product that fits, but not getting many clicks.

So you decide to make a page called pink diamond rings to pull some traffic. Now you have a title ( your H1 tag ), and an seo url to align with desired keywords.

Now you want an H2 header that includes those words along with some other desirable search terms- like this

Pink Diamond Rings Denver Colorado

Then your first paragraph can read, pink diamond rings near me in Denver. Link as shown back to your shop

Next some info about pink diamonds like

Argyle pink diamonds are some of the rarest and most valuable diamonds in the world. They come from the Argyle Diamond Mine in Western Australia, which was the world’s largest source of pink diamonds until it closed in 2020.
[Image of Argyle pink diamond with meta description inserted to alt tag]

Also add an external link that does not use your target words but provides quality info pertaining to the subject as shown below

The Argyle mine produced a wide variety of pink diamonds, ranging from light pink to a deep, vibrant pink. The most valuable Argyle pink diamonds are those with a strong, saturated color and a high degree of clarity.

Argyle pink diamonds are prized by collectors and jewelry connoisseurs for their unique beauty and rarity. They are often used in high-end jewelry pieces, such as engagement rings and earrings.

The value of an Argyle pink diamond can vary depending on a number of factors, including its carat weight, color, clarity, and cut. However, Argyle pink diamonds are generally much more expensive than white diamonds of comparable quality. For instance, a 0.20 carat, Fancy Purplish Pink Argyle round diamond with VS1 clarity can cost around $27,800 while a 0.79 carat Cushion Cut Argyle Pink Diamond can go for a whopping $102,000.

Then sum up by entering meta data description, and also paste that into image alt tags.

Save and analyse the keywords here



Here’s a breakdown of how key words work:

Content and Topic: When you create content, like a blog post or a website, you should identify the main topic or idea you want to convey. This becomes the foundation for choosing relevant keywords.

User Search Intent: Imagine how users might search for information related to your topic. What terms would they use? Keyword research helps you identify these search terms. There are tools available online to help you with this process. If you want to buy OTC jewelry for example- your keywords should be SELL JEWELRY as that is what your search traffic will be.

Optimizing Content: Once you have your keywords, strategically include them throughout your content in a natural way. This helps search engines understand the relevance of your content to user searches.

Here are some pointers for setting keywords:

Relevance: Choose keywords that are truly relevant to your content and target audience. Don’t chase high-volume keywords that don’t align with your content.
Specificity: Consider including long-tail keywords, which are more specific phrases users might search for. These can be even more effective than broad keywords.
Balance: Don’t stuff your content with keywords unnaturally. Focus on creating informative and engaging content that uses keywords strategically.
By following these steps, you can set effective keywords that will help users find your content and improve your search engine ranking.

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